I'M NOT A BAND
I'M NOT A BAND
I am an associate Creative Director, currently working
@ The&Partnership NY.
So you not a band?
No, I'm sorry. I'm Brenda, an Associate Creative Director with copy background who loves to solve clients' problems with creative solutions. Sometimes, the client doesn't have a problem, but I have an idea. Then the client says no, then yes, then no, then 'that's expensive,' then 'that's cool,' and then, omg, it happens. I've been doing this for 9 years, creating, leading, and building client relationships.
And if you ask me why, I'll have to say: because I love this crazy ad world.
I speak English, Portuguese and French.
Spanish no hablo. At least not yet.
I am a teacher at Miami Ad School.
And I am a nice person.
Ask my mom. ' Don’t ask my exe’s.
For which brands Brenda Band has branded for?
The Washington Post & Snickers @T&Pm
Miller Lite / Starburst / Orkin - @DDB
Expedia & Hoka - @Anomaly LA
Skol Beats & Mastercard - @Wmccann
Burger King / Coca-Cola / Playstation @David
C6 Bank - @TechAndSoul
Natura & Peugeot- @TribalWorldWide
Kimberly Clark - @VMLY&R.
Yea, advertiser, I have some awards.
Don’t worry.
One Show 2022 / Most Creative Play on Twitter 2022 / Cannes 2020-2021 / Effie Awards 2022 / Effie Awards 2021 /OneShow 2020 / CCSP 2021 / 2 Anuários at CCSP / Lusófonos 2019 / El Ojo 2019/ Best Portfolio at CCSP 2020 / Lemonade Miami Scripts Award 2020
I already judged NY Advertising Festivals,
Lisbon Advertising Festival,
and One Screen by One show.
Now take a look at my fav work.
DIFFERENT EVERY TIME
Starburst - DDB Chicago
Our goal was to create infinite ads - serving you something “Different Every Time.”
We took a modular content approach to the creative and production so that multiple variations of the commercial would be created and served to people before ad fatigue sets in. Using various scene set up moments (studying in the library, studying at home, chilling in your living room, working in the office) that lead into a dozen different moments of candy consumption and then 20 different fanstastic worlds … we made a lot of different commercials.
The team at Tool spun up a custom workflow and production pipeline using A.I. to help us scale the creative and create the many worlds.
For more context, see their write-up here: https://toolofna.com/featured/starburst-different-every-time/
DEVELOPMENT AND CREATIVE PROCESS
The challenge was to combat ad fatigue by creating a multitude of commercial variations to maintain viewer engagement. We approached this through a modular content strategy, where the narrative was segmented into four distinct parts, each flexible enough to be mixed and matched, producing multiple unique versions of the ad.
THE SHOOT AND AI INTEGRATION
The production involved a one-day green screen shoot with two actors, designed to facilitate AI integration. We captured the entire commercial in a variety of different passes from very dynamic to more static, guaranteeing that we had maximum flexibility in the AI pipeline to deliver the best results. This was crucial for seamless integration of live action with AI-generated environments and flexibility to generate the best results within the AI pipeline.
MIXED MEDIA AND AI PIPELIINE
The production involved a one-day green screen shoot with two actors, designed to facilitate AI integration. We captured the entire commercial in a variety of different passes from very dynamic to more static, guaranteeing that we had maximum flexibility in the AI pipeline to deliver the best results. This was crucial for seamless integration of live action with AI-generated environments and flexibility to generate the best results within the AI pipeline.
TRAVEL THE ADS
Expedia - Anomaly LA
As each commercial aired during the Super Bowl, we live-tweeted a travel experience inspired by that ad and gave each one a beautiful postcard for the trip. All people had to do was Quote RT for a chance to win the experience.
// 7.14B EARNED IMPRESSIONS // 42K VALID ENTRIES IN OUR HASHTAG // 180X MORE REACH THAN OTHER TRAVEL BRANDS
// 7.14B EARNED IMPRESSIONS // 42K VALID ENTRIES IN OUR HASHTAG // 180X MORE REACH THAN OTHER TRAVEL BRANDS
BRAND INTERACTIONS
PR
RUNNING OF THE BEER ADS
Miller Lite - DDB Chicago
More to come, but essentially, when Miller tells us they couldn't afford running a commercial on the Super Bowl, we suggest they run a thousand
Molson Coors brand Miller Lite is foregoing a Super Bowl commercial this year in favor of a “Running of the Beer Ads” program that tasks 1,000 football fans to serve as the brand’s official advertisement.
A 1,000 fans became our Super Bowl ads, literally running in their living rooms, streets and as a dog, resulting in over 2 Billion impressions.
BUGS FAILS
Orkin - DDB Chicago
It all started when I looked at my hand and noticed my Scorpio tattoo had the wrong number of claws. That day, my life changed, and I decided to use advertising to my advantage: by having Orkin, a brand known for being the best in pest control, fix the wrong bugs in pop culture—and on my hand. After all, failed bugs bug us.
FUN BY NATURE
Hoka - Anomaly LA
To launch waterproof hiking boots, we traveled all the way to Croatia with the concept: fun by nature. Because with a pair of boots like the new Anacapa, any outdoor activity doesn't need to be canceled due to rain; quite the opposite – it's a chance for you to have fun on a hike. Directed by Autumn de Wilde and choreographed by Ryan Heffington.
BEATS ZODIAC
Skol Beats - WMccann
We created not only a campaign, but a product.
In the past few years, it was noticed that there'd been a resurgence in astrology among Gen Z, and it's enjoying a cultural acceptance that hasn't been seen since the 1970s. Thinking about it, we created the Beats Zodiac – The drink that matches your star sign.
We used all the superstition and mysticism around star logins to create conversation and interaction with our consumers in a multi-touch campaign where no physical contact wasn’t an excuse for no interactions. Because if there’s something in a party that can happen online, it’s flirting.
+ Zodiac Match
A deck of cards that teach the best matches between zodiac signs and drinks.
To organize the making out among young people after the release of Beats Zodiac, we created a deck of cards that teach the best matches between zodiac signs and drinks. After all, we teach them how to make drinks with their crushes and Beats.
ISLANDED WITH BEATS
Skol Beats - WMccann
The first reality show 9:16.
In 2021, the biggest popular party in Brazil was unable to leave home. So, Beats took all this fun to Instagram. We transformed the carnival of the Brazilian popstar Anitta and her 11 friends into an online reality show on an isolated island where the public could enjoy and interact real-time on Instagram.
INVISIBLE LAUNCH
C6 Bank - Tech and Soul
We launched a bank without anyone knowing about it. And it was hit.
Instead of creating one more bank campaign talking about C6 Bank, its services and features, we chose to enter people’s lives in a different way: through music.
We invited 3 artists: Zeeba, Isadora Morais and Marina Diniz and with their help we transformed C6 Bank positioning, its vision, mission and values in lyrics, song and video. The song “It’s Your Life” was launched without any mention of an advertising campaign.
Weeks after, when “It’s Your Life” was already a hit, with the help of digital influencers we unveiled in social media that the film contained a hidden QR Code. By pointing the mobile to it, the opened page revealed that the video was actually an invitation to know about C6 Bank which was just being launched.
THE BOOK
Personal project
A film that personifies objects used in cases of domestic violence by abusers.
At the beginning of the pandemic, we started to think about victims of domestic violence, because before they had to be at home all day, they were already beaten, imagine now, 24 hours a day confined with their abusers.
BRENDA BAND
Yea, I used to be a band.
Since I was a kid I have liked to compose music. I decided to learn to play the guitar by myself and my songs from that time only have two chords (D chord and A chord - the easiest ones). I realized that I could take this seriously when a label discovered me and helped me to release my first album at 18 years old. Then the second with 20 years and a few more singles with cool productions that came to me, such as DJ Mandragora.
But why aren't you a singer, Brenda? Because I love being a Creative Copywriter - I know you're judging me.
I’m on Spotify as a singer, composer and instrumentalist. I have more than 30 songs written by me and you can listen if you just click on the link below.